Service Description

A five week workshop to do a deep dive into your book's tropes and it's alignment with your genre. This process is FOUNDATIONAL to all critical areas of your success: * Blurbs * Ad Copy * Facebook Ads * Ad images * Cover Design Learning the common plot, settings, and tropes present in your target genres is a critical step In ensuring that not only your book, but your marketing efforts are aligned with what readers are currently looking for. You'll learn how to: * Choose better Primer Words that indicate genre & trope, plus speak directly to your ideal readers. * Discover your genre and tropes where your book naturally sits in the market—even if that confuses you or whether you think you already know how it places * Learn the words and phrases that translate to gold with your ideal reader. * Learn what images and colors should represent your genre that will instantly turn a potential reader into an enthusiastic reader—and later super fans! * Without clear understanding of this, you cannot speak to your ideal reader. Let’s unlock the power of your market together! So you will always know how to: Write a better blurb. Write more persuasive ad copy. Be able to build upon each book and each book launch. Books are the building blocks to your success and with the power of knowing your market, you can soar to new heights! Join us for FIVE WEEKS of intensive learning and homework! Tuesdays will be live trainings (with recordings available) and Thursday will be the Live Q/As! Learn to study the market to find books similar to your own and see what primer words, phrases, they are using to attract readers and signal their genre. Study cover design and colors to see if your covers really stack up. Be prepared to study blurb style, themes, and tones, plus pass in homework. You might think you know your genre and tropes but if it's been a some time since you studied the market, you'd be surprised how quickly things change! You'll go through the same homework and exercises members of our Mastermind and Mentorship have done before with handholding from NYT bestselling author, Malorie Cooper & USAT bestselling author, Jill Cooper! We will answer questions and help each other. Group participation will be KEY! I hope you will join us for the fun-filled event!